Marketing
Resurgence of Catalogs in Omnichannel Marketing Strategies
In an era dominated by digital communications, print catalogs are making a surprising and robust comeback in marketing channels. The New York Times reported that…
Profit-Driven Direct Marketing Strategies Take On Cannibalization
As direct marketing professionals, we’re all too familiar with the pitfalls of cannibalization. It’s a thorn in our side, eating into potential profits. Tackling the…
What Banks Won’t Tell You About Private Label Credit Programs
For finance and marketing executives at large direct mail companies, understanding the dynamics of private label credit programs is crucial. When partnering with banks for…
Household Goods Catalog Gains Profit with ZAPFI Credit
Under the gun to meet their next print cycle date, this marketer needed to create a compliance communications piece to make their customers aware of a rate change to their credit programs. To stay in compliance without missing cycles, they needed to do this in record time, while keeping costs to a minimum.
Direct Marketing Response Model Drives Big Profit Gains
A prominent multi-title catalog mailer faced a profitability crisis in their direct marketing campaigns. They would need to overcome 3 big challenges to improve direct mail productivity.
Unlocking Success in Direct Marketing: Challenges and A New Solution
Direct marketing is a dynamic field that’s constantly evolving. To stay ahead, business leaders must grapple with several key challenges.