Catalog retailer Montgomery Ward struggled with outdated product strategies until they partnered with IMS. By utilizing the AssortmentGURU optimization tool, the brand refined its Google Shopping feeds and merchandising approach. This data-driven transformation resulted in a 2.6x increase in product pull, significantly driving incremental profit and operational efficiency across their entire digital sales channel.
Case Studies
Under the gun to meet their next print cycle date, this marketer needed to create a compliance communications piece to make their customers aware of a rate change to their credit programs. To stay in compliance without missing cycles, they needed to do this in record time, while keeping costs to a minimum.
A prominent multi-title catalog mailer faced a profitability crisis in their direct marketing campaigns. They would need to overcome 3 big challenges to improve direct mail productivity.
Under the gun to meet their next print cycle date, this marketer needed to create a compliance communications piece to make their customers aware of a rate change to their credit programs. To stay in compliance without missing cycles, they needed to do this in record time, while keeping costs to a minimum.
Empower your product development experts to focus on their superpowers: developing new products that boost revenue.
During the pandemic, an industry-leading catalog mailer risked missing customer communication that would put them out of compliance, impacting their Accounts Receivable and their business. They needed help fast.